Search Engine Optimization

Today I recommend one SEO tool to you, that is SEO X-ray as firefox plugin. There are some features of it:
* how the on page optimization of any page looks (headings, meta description, page title)
* the keyword density of the page and popular phrases on the page
* how many links point into a page (total links, or links from external resources)
* how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, internal vs external - all exportable in CSV format)

then this new feature makes it quick and easy to do all of that. Simply right click on the page you are viewing, scroll down to SEO for Firefox, and click on SEO X-ray.
http://tools.seobook.com/firefox/seo-for-firefox.html

Before you build a website, you should think about the keywords which you want do optimization; it is easy for us to do that by using the SEO tools such as Keywords Suggestion which provided by SEOBook.com. There are more SEO tools provided by them.

Their free SEO tools allow you to create meta tags, perform keyword research, and spy on competitors with competitive research tools and link analysis tools. They offer neatly categorized links to best of breed professional level tools.

Top 3 SEO Tools of SEO Book:

1. Seo Book Keyword Suggestion Tool: think of it as a meta keyword tool that allows you to access a wide array of keyword research tools. Offers a convenient data export option.
2. Rank Checker - the most popular rank checking application on the web, helping you track your rankings.
3. SEO for Firefox: the number 1 competitive research tool in the SEO market.

Yesterday, I got one video SEO tutorial, and I find the benefit of it. It lets me know so much. I think most of us use Google as search engine, but do you know the whole functions of Google? Although all of us use search engines, but do you know how to search in the search engine? Most of us just know search the keywords in the search engine, but few of us know the differences between keywords and phrase. If you want search ‘iPhone 3G’, then most of us will type ‘iPhone 3G’ in Google, but if you type ‘ “iPhone 3G” ‘ in it, you will get less results from search engine. Because add “” in the search, you will get the result about the phrase not the two keywords. If you want get more information of the skill of search engine, then you should visit http://www.google.com/support/bin/static.py?page=searchguides.html&ctx=basics, and you will get useful search information from it. All of these skills can be used in most search engines.

Google PageRank is an important part of SEO especially in link building. PageRank can scale the value of the link. Most of us will do link exchange or one way link, so they will check the link’s value. And do you know how to calculate the score of PageRank? There is one formula which can do some help for you.

Google Ranking Formula = {(1-d)+a (RS)} * {(1-e)+b (PR * fb)} * {(1-f)+c (LS)}

Where:

RS = RelevanceScore: (Score based on keywords appearing in Title, Meta tags, Headlines, Body text, URL, Alt text, Title attribute, anchor text etc. of your site)

PR = PageRank: (Score based on number and PR value of pages linking to your site. Original formula is PR (A) = (1-d) + d (PR (t1)/C (t1) + … + PR (tn)/C (tn)), where PR of page ‘A’ is the sum of the PR of each page linking to it divided by the number of outgoing links on each of those pages. ‘d’ is a dampening factor believed to be equal to 0.15)

LS = LocalScore: (Score computed from expert documents. Has variables and different values for search term appearing in title (16), headline (6), anchor text (1), search term density etc. Figures in parenthesis are the original values, which may have been changed by Google)

a, b, c = Tweak Weight Controls: (available to Google for fine-tuning the results)

d, e, f = Dampener Controls: (available to Google for fine-tuning the results. We believe that the value of ‘f’ is currently set at zero.)

fb = FactorBase: (The PageRank scale of 1 to 10 on Google bar is not linier but an exponential/logarithmic one. As per our internal analysis, we believe that it is a base ‘close to’ 8. This means that PR5 is 8 times more in value than PR4. As such, a PR8 website has a value 4000 times more than a PR4 website. This factor somehow needs to be built into the algo formula. We have therefore taken a fb value to accommodate this factor)

I hope you can get some useful information from it.

Link Building is one of the most important SEO programs. And now I got a useful article about it:

“Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it’s a fundamental requirement for marketing any Web site, regardless of how established it may be.

Creative link research can provide you with some real advantages. It focuses your link building efforts on targets that are likely to provide a high response rate (or a high success rate) and also likely to be pretty meaningful links.

Join us for a Search Engine Marketing Training in Boston, November 6 at the Hilton Boston Back Bay. Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you’ll also jumpstart your career and enhance your professional know-how.”

To get more information please check http://searchenginewatch.com/showPage.html?page=3631109

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. In today’s SEM agency issues column, “Search is Not Enough,” William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars. See more http://searchenginewatch.com/showPage.html?page=3631132

Today, when I open the firefox and open my company’s website, I got a great thing: the PR of my company’s site grows up to 6. It is a great news for me and the SEO team. Before this period, the PR of the site is 5; and our SEO team do so much work for it, and PR=6 is a best gifts for us. But the mission increase, we should increase PR from 6 to 7 when the next update mission. It is a hard work for us. But I think we can do it well. PR is so important to every ecommerce site, so take more attention to it.

Recent days, I do the seo works about directory; I had to check the value of the whole paid directories. I got the paid directories from internet, and then I check them one by one.  At last I done the list, and I delete the useless paid directory. So if you want buy paid directory, then you can contact me for a list, I will share it with you.

Directory is considered to be the useful way for pagerank especially Dmoz; but few websites can be listed in Dmoz. If you were listed in Dmoz, you may find that the visitors increase and pagerank will be higher than before. It will bring you the benefit of it. So each webmaster want to be listed in it; but it is too hard for most of us, then you can try Yahoo paid directory, it also can do that; you just need to pay for some fee, and you will be listed in the list, it is great for you.

Long time no see, everybody, these days I do some seo programs, so that I don’t have enough time to write blog. As an ecommerce site, Keywords Optimization is so important; it may bring the traffic to your site if you do well in the keywords; more visitors means more conversion, so if you want to build ecommerce site, then pay attention to the keywords optimization.

There are so many ways to do keywords optimization; but the most important is the link, such as the link anchor text. Put the keywords which you want to do optimization as the anchor text. It can really help you improve your keywords rank in popular search engine such as Google, Yahoo, MSN and more.

Today when I open Google.com, I got new Browse which produced by Google, it is Google Chrome. You can download it at Google.com.  It is a great news for all of us. I should try to use it at first time. And I will get back later to tell you about the feature about the new browse — Google Chrome.